Yalan International Debuted At The 14th Russian International Textile Fabric Exhibition

The 14th Russian International Textile Fabric Exhibition “INTERFABRIC” was launched grandly at the Moscow Ruby Exhibition Center from September 5th to 7th. This is the largest professional exhibition of surface accessories and home textiles in Russia and Eastern Europe. It has been Russian by the Textile Industry Enterprise Association, the Russian Ministry of Industry and Trade, the Union of Russian Industrialists and Entrepreneurs, and the Russian Export Awarded Center. The total area of the exhibition was 15,000 square meters, and more than 300 exhibitors from China, Poland, Germany, Italy, Switzerland, etc. attended, with a total of 20,000 visitors. The on-display knitted included fabrics, yarns, upholstery, home textiles, accessories, processed materials, auxiliary and related products products, and nonwovens. Shaanxi Yalan International Trade Co., Ltd. participated in the exhibition as a member of the Shaanxi Pavilion organized by the Shaanxi Provincial Department of Commerce. This was the first time that Yalan International Trade had exhibited abroad in the past three years.

 

 

 

 

01. Yalan Made An International Debut

 

 

 

At the 14th Russian International Textile Fabric Exhibition, Shaanxi Yalan International Trade Co., Ltd. prepared carefully, with outstanding performance and a clear theme. They showcased fabrics, copper ion antibacterial series fabrics, high-strength cotton-feeling satin fabrics, Meilifang series fabrics, and other green, clean, antibacterial, moisture-wicking, and sweat-absorbing fabrics and products.

 

 

 

Given the diversification and multi-demand characteristics of merchants in the Russian market, Yalan displayed their classic hotel products and especially launched a series of home textile products that combine comfort, design, and functionality as a highlight to recommend to global merchants.

 

 

 

 

02. Crowds At Yalan Booth

 

On the first day of the exhibition, Yalan’s booth was eye-catching due to its comprehensive categories, excellent quality, careful layout, and meticulous service. Customers from all over Russia came to the booth to discuss exchanges and sign cooperation contracts. Customers deeply loved Yalan’s self-developed high-star hotel fabrics and waterproof fabrics, high-end bathrobes, and home textile products and received rave reviews. According to statistics, on the first day of the exhibition, Yalan International had reached more than 30 intended cooperation customers.

 

 

Chen Rui, the General Manager of Shaanxi Yalan International Trade Co., Ltd., said that in recent years, Yalan has maintained a stable and mutually beneficial relationship with Russian customers. Yalan International’s export share of Russia’s high-end hotel fabric market has grown at an average annual rate of 20%. Especially in the current situation, Russia is focusing on improving the construction and development of the light industry. With the help of this exhibition, it will further increase the Russian market share. As a well-known international hotel linen brand, Yalan will deeply empower the local market with the advantages of high quality and high-cost performance, and provide Russian users with professional textile products and meticulous services.

 

 

Ren Yong, President of Yalan Textile Group, pointed out that he would like to thank the Shaanxi Provincial Department of Commerce for bringing a very rare opportunity to participate in the exhibition abroad. Yalan Textile Group attaches great importance to it. As a member of the Shaanxi Pavilion and a professional linen brand that has been deeply involved in the international market for 21 years, they make full preparations and provide meticulous services, striving to provide the ultimate experience for every exhibitor and fully demonstrate the good international image of Shaanxi brand and Yalan quality. In recent years, the overall demand in the Russian market has been strong, and the level of product demand has been continuously improved. While studying and judging the regional market in depth, Yalan has established long-term sustainable cooperation with the Russian market with the product concept of “product is character” and stable innovation.

 

 

Ren Yong emphasized that China’s textiles have absolute competitive advantages and market influence in the world, and have the most complete industrial chain advantages in the world. China’s textiles will have great potential in the international market in the future. He focused on talent building, product development, business model innovation, etc., and continued to develop and innovate, actively promoting global cooperation, and committing to the grand vision of “building an international excellent professional brand”. Ren Yong said that whether in the face of international economic fluctuations or the impact of the epidemic, Yalan’s pace of exploring the international market has never stopped. Yalan International will continue to boost confidence, seize opportunities, accelerate the implementation of the group’s “seven modernizations” strategy, and build an international trade cooperation platform to promote Yalan's “city partner” model to the world and promote Yalan’s deeper integration into the international market.

 

 

03 Yalan Is An Internationally Renowned

 

As a first-class export enterprise, the Yalan International Trading Company enjoys a high reputation in the international hotel linen industry. We have exported Yalan products to 87 countries and regions, including Russia, Saudi Arabia, Singapore, South Korea, and Belgium. In recent years, Yalan has accelerated the strategic development of countries along the “Belt and Road”, and the momentum of international trade is improving. Xi’an Yalan International Trade and Nantong Yalan International Trade work together to provide high-quality products and services for many well-known international chain brands and professional traders around the world with professional English, Russian, Japanese, and Korean elite service teams. Yalan has a particularly high brand awareness in markets such as the United States, South Korea, Russia, and Saudi Arabia.

 

 

Representative clients include the seven-star Burj Al Arab Hotel in Dubai, the Royal Tulip Hotel in Kazakhstan, the Uzbekistan Summit Apartment Hotel, InterContinental Hotels Group, Four Seasons Hotel Group, Hyatt Hotel Group, Hilton Hotel, St. John’s, the designated hotel for the 2018 Winter Olympics in South Korea, and Qatar’s official designated hotels for the World Cup, such as Gold Bay Hotel and Ezdan Hotel.

 

The internationalization of Yalan’s products is not only a sign of brand confidence but also of national confidence. In the future, Yalan will further focus on product research and development, innovate textile technology, and upgrade the service system, so that the quality of Yalan can protect the sleep quality of hundreds of millions of business travelers.